Reviewing WordAds earnings

I am frequently asked if I earn from maintaining a blog. I do, but it’s very minimal.

Before going into that, let me share with you a bit of The Filipino Scribe (TFS)’s history. I launched it March 31, 2011 as For two years, it stayed that way. In May of last year, I bought my own domain.

TFS though is still hosted by, which is like me renting a house. If you’re only renting a house, there are many things you cannot do. The same logic governs web hosting. For example, I cannot really customize how TFS looks (don’t ask me though if I am knowledgeable about web development. LOL).

More importantly, WordPress offers very limited opportunities for its users to earn. By its own announcement, it “does not allow third-party advertising networks like Google AdSense, OpenX, Lijit, BuySellAds, and Vibrant Media.”

WordAds is the only advertising system that WordPress allows, and it is only open for those with their own domains. In short, prior to May 2013, I did not earn anything from blogging.

Is there really a potential to earn big from WordAds? On their website, they explain that advertisers pay more for page views from North American and European users. Based on my statistics, 90% of my readers are Philippine-based. Earnings are updated monthly and users will only get a pay-out (made via PayPal) if they earn $100.

WordAds earnings

A table showing my earnings through WordAds

As mentioned earlier, I’ve been running WordAds for eight months now and so far, there had been two pay-outs. It was made last November and December. The pay-out for November covers a five month period. It’s like earning a measly $20 per month!

There was a pay-out for November because during that month, I had over 100,000 page views thanks to two blog entries about super typhoon Yolanda that became viral. For three days, TFS was the number one in Top Blogs Philippines for all categories. I earned $100 for getting 100,000 page views? Sayang!

With my blog’s third anniversary coming soon, I felt this is already the right time to finally make the move. It won’t be easy and cheap to be sure but moving forward is the only way TFS can grow. Plus, it is something I have to do to have more time for my other goals like finishing my master’s degree.

Thanks to my friends from Ask Pinoy Bloggers and Filipino Bloggers Worldwide for their valuable insights. If I’m a college student writing a thesis, I’m still on the data gathering stage. I’m doing my best to get as much information as possible about my options.

While pondering on these things, I can’t help but this saying: “A ship is always safe in the harbor, but that is not what it’s meant to do.” Instead, it should travel the turbulent seas and oceans ahead of it because that’s the essence of its existence.

Indeed, we should never fear leaving behind our comfort zones to explore bigger things. The year 2014 promises to be a big one for this blog.

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About Mark Madrona

Mark Madrona is a prize-winning blogger, online journalist, and educator from the Philippines. Previously a book editor, he is now teaching communication subjects for a private college in Metro Manila. His blog The Filipino Scribe received the Best Blog Award during the 2011 Population and Development Media Awards. He is the youngest recipient of that recognition. Know more about him here: View all posts by Mark Madrona

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